By the Numbers

By the Numbers


Fairgoer Satisfaction

  • According to data from surveys conducted by Iowa Lakes Community College, 70% of fairgoers said they were “very satisfied” with the Fair.
  • Additionally, 90.5% of those surveyed said they “definitely would” or were “very likely” to recommend attending the Fair to their friends and family.

Youth Involvement

  • 806 4-H and FFA exhibitors from 46 counties in Iowa, Minnesota, and Nebraska participated in livestock and human sciences events at the Fair.
  • 1,045 third and fourth grade students from 14 regional schools visited the Fair as part of the AgCiting and SciCiting field trip programs coordinated by ISU Extension Clay County.

Fairgoer Spending

  • Fairgoer spending on food, beverage, specialty concessions, and carnival rides totaled $2,223,998.58 (down approximately 2.5 percent from 2018).
  • When Mother Nature cooperated, fairgoer spending responded by setting three single-day records for Tuesday (Sept. 10), Friday (Sept. 13), and the second Sunday (Sept. 15).

Exhibitor Participation

  • 497 commercial exhibitors, concessionaires, and vendors showcased at the Fair. With at least 150 ag-specific exhibitors, the Fair again hosted the largest farm machinery and ag equipment show at any fair in the United States.
  • 1,384 exhibitors participated in various open class livestock and non-livestock competitions and took home nearly $100,000 in premiums, ribbons, trophies, and awards.


  • Despite the cancellation of the Foreigner concert on September 7, the Sleep Number Grandstand attracted 17,368 fairgoers to multiple stage performances and dirt events. The top two attended events were the final appearance of Chuckwagon Races (4,025-two sessions) and Jon Pardi with special guest Jake Rose (3,451).
  • Overall Fair attendance totaled 296,998 (down roughly 4 percent from 2018’s attendance number of 308,603).

Daily Attendance20192018
Day 152,04450,616
Day 237,94748,036
Day 320,35327,238
Day 429,08524,349
Day 520,72623,907
Day 621,32925,474
Day 736,84127,874
Day 848,14452,067
Day 930,52929,042

NOTE: Changes to the Fair’s ticketing procedures, including digitally scanning some advance admission tickets in 2018, allowed the Fair to create a more accurate attendance reporting model replacing the former attendance estimates.