“The World’s Greatest County Fair” since 1917, the Clay County Fair attracts more than 300,000 guests each September. “Come Home” for unique experiences including world-class Grandstand entertainment, award-winning fair food, daily livestock and horse shows, more than $150,000 in free entertainment, thousands of competitive exhibits, the thrilling GoldStar Amusements Midway, hundreds of commercial vendors, and the largest farm machinery display at any fair in the United States.

Because the Fair attracts a broad range of people from the region, it is an excellent opportunity for your company to create brand awareness through a sponsorship while reaching your target market. Each sponsorship is tailored to meet your business’ goals and objectives, while positively aligning your company with an Iowa tradition – the Clay County Fair!

Why sponsor the Clay County Fair?
Not only does the Fair guarantee visibility among hundreds of thousands of viewers, the Fair also promises to do it in a way that best suits your company’s advertising objectives. The Clay County Fair is here to work with you and develop a sponsorship plan that best fits your vision and budget. The Fair prides itself in maintaining strong working relationships with sponsors while exceeding each individual company’s expectations.

Our Demographics
Why should you invest in the Clay County Fair, “The World’s Greatest County Fair”?

  • Exposure
    Sponsorship of even a single, one-day Fair event can expose your company’s name and logo to more than 300,000 consumers.
  • Audience
    Fairgoers represent a broad cross-section of American households.
  • Flexibility
    The Fair will work with you to develop unique, creative promotions to compliment or supplement your sponsorship.
  • Proven Success
    The Clay County Fair has a long history of family oriented success.


Who visits the Clay County Fair?
Everyone, of course!
Female 57%
Male 43%

What are attendee’s agriculture ties?
Family connection to agriculture 55%
No connection to agriculture 45%

Where do Fair attendees live?
Iowa: 78 counties in Iowa were represented
States: 38 states including Nebraska, Minnesota, South Dakota, Illinois, Missouri, Wisconsin and Canada

What are attendees here for?
(Top five answers from the most recent Fair survey)
Family Time/Tradition
Fair Food
Free Entertainment
See & Experience Agriculture
Grandstand Events


The Clay County Fair also provides advertising opportunities through our racetrack billboards. We provide 20’ x 8’ billboard spaces on the north side of the Clay County Fair Speedway. The billboards are two-sided, with one side facing West 18th Street and the other facing the racetrack and 6,000 seat Grandstand. Our rates are very competitive, and we offer savings for multi-year agreements.

How to get Started
For more information or to get started on your personalized sponsorship plan, please contact Jason Brockshus by phone at 712-580-3000 ext. 217, e-mail at jason@claycountyfair.com or stop by the office and visit with us.